Most Crypto Projects do marketing wrong. Here’s the fix.

5 min readJun 24, 2022

I’ve been working with a couple of projects to help them grow & market themselves. Most marketing & growth strats out there are inefficient. Through a lot of trial & error, I’ve figured out a good process that’s repeatable that helped me grow projects fast.

Crypto projects are fighting for attention. 100s of projects launch everyday. Gaining eyeballs, a following & a community decide the fate of a project. But most projects do this wrong. An approach that worked for me is something I call the value based approach.

Hold back on selling your product.

One of the biggest mistakes I see is projects selling themselves a lot right off the bat.

What I mean by this:

• Only posting about your product

• Constantly shilling features

• Only centered around trying the product

The problem with this, is that you’re one of the 10k other people doing this. Most people don’t care if you’re 5% better than x. You’re just another project selling itself. No one’s really interested in what you’re doing, especially when you’ve like 100 followers.

There’s just too much of this sort of shilling. Instead, focus on providing value for free.




I write crypto 101s, dive dives and how tos. Crypto | NFTs| DeFi